The Green Cross (TGC) is a licensed, award-winning cannabis retailer at 4218 Mission Street, San Francisco, California.
Our History
TGC opened our doors in 2004, first in Noe Valley. Instantly we were known for our professional, member-centric operation style. TGC followed the mantra "members first," a mantra that has since been used by many other organizations entering the cannabis industry. TGC broke the mold in 2006 by temporarily morphing into a delivery service. On June 15, 2013, TGC finally opened our current storefront at 4218 Mission Street in the Excelsior District of San Francisco. It took over six years to find a location and get the storefront up and running, but with the support of our valued members and the neighboring community, we finally opened our doors. As of January 6, 2018, The Green Cross holds local and state licenses to sell cannabis for both medical and adult use. Today, after over 15 years, TGC still offers many strains, cannabis-infused edibles, and smoking alternatives with friendly service and low prices.
Our Values
Our top priority is to provide members with high-quality cannabis at the low prices they've come to expect from us. It is important to TGC to offer our members a comfortable and accessible place to come purchase cannabis and cannabis-infused products from professional and courteous staff.
TGC has become known as an exemplar in community and outreach services by offering member consulting and compassionate care services that go above and beyond traditional dispensary services, showing the importance of cannabis not only to our members, but to the community and the local government as well.
A primary goal of TGC is to promote social equity, including improving the social and economic conditions of our neighborhood, while providing living wages to residents of the surrounding area. At our storefront at 4218 Mission Street, we take pride in providing employment opportunities to talented individuals from diverse backgrounds, including many neighborhood residents. TGC participates in the SF Cannabis Equity Program, which seeks to support people harmed by the War On Drugs, including business owners and job candidates; our Equity Plan is published here.
Neighborhood safety is of the utmost importance to TGC. Our security personnel monitor the block during business hours, making sure members are respectful of the surrounding area. Loitering, double parking, littering, and smoking nearby are not permitted. Mobile personnel monitor the neighborhood during peak hours and respond to neighbor calls, enforcing our safety protocol and ensuring members are following our rules and local law. At our expense, TGC acquired the green zone parking spaces in front of our storefront, allowing members to park for a maximum of 10 minutes at a time. In addition, TGC offers special member parking at the lot across the street at 4249 Mission Street. Moreover, TGC has joined various neighborhood associations to help improve our local district.
TGC strives to be a valuable asset to the surrounding neighborhood and maintain a welcoming and safe environment for neighbors, local businesses, and members alike. It was a lengthy process to open our storefront, but we couldn't be more thrilled with the final product. We hope you will stop by and visit us soon.
Our Founder
Alabama native Kevin Reed is the President of The Green Cross. He moved to San Francisco from Mobile, Alabama in 1999 (following the passage of Proposition 215) after a car accident left him with serious chronic hip and back pain. In San Francisco, Kevin soon discovered the health benefits of cannabis for treating this persistent pain. At that time, purchasing medical cannabis through local dispensaries was extremely expensive, so Kevin began growing cannabis for himself in his private residence. Soon, Kevin had an unpleasant encounter with local law enforcement that led him to mistrust the system. Since 2004, this has motivated his cannabis activism, fighting for the rights of patients and users throughout San Francisco and California.
In 2005-2006, Kevin partnered with other medical cannabis dispensary operators, patients, and allies to advocate for the best possible cannabis legislation for the City of San Francisco. Kevin served on the San Francisco’s Medical Cannabis Task Force from 2010-2012, and on the Cannabis State Legalization Task Force from 2016-2018, continuing to fight for cannabis affordability and access throughout the Bay Area, all while lobbying the San Francisco Board of Supervisors for better local laws.
All of Kevin’s experiences have greatly contributed to the success of The Green Cross over the years, and played an important role in the organization’s underlying mission to put members at the forefront of everything we do.
Organizations We Support
AIDS Walk San Francisco - SF.AIDSWalk.net
American Civil Liberties Union - ACLU.org
American Red Cross - RedCross.org
Americans for Safe Access - SafeAccessNow.org
American Herbal Products Association - AHPA.org
At the Crossroads - AtTheCrossroads.org
Bay Area Legal Aid - BayLegal.org
Bayview Hunter's Point Foundation for Community Improvement - BayviewCI.org
Black Futures Lab - BlackFuturesLab.org
Black and Pink - BlackAndPink.org
Black Lives Matter - BlackLivesMatter.com
Boys and Girls Clubs of San Francisco - KidsClub.org
CAIR California - CA.CAIR.com/SFBA/
California Coalition for Women Prisoners - WomenPrisoners.org
California NORML - CANorml.org
Californians United for a Responsible Budget - CurbPrisonSpending.org
Court Appointed Special Advocates for Children - SFCASA.org
Chicana / Latina Foundation - ChicanaLatina.org
City of Dreams - CityOfDreams.org
Coalition on Homelessness SF - COHSF.org
Code for America - CodeforAmerica.org
Code Tenderloin - CodeTenderloin.org
Coleman Advocates for Children and Youth - ColemanAdvocates.org
College Track - CollegeTrack.org
Color of Change - ColorOfChange.org
Community Living Campaign - SFCommunityLiving.org
Community United Against Violence - CUAV.org
Community Works - CommunityWorksWest.org
Critical Resistance - CriticalResistance.org
Curry Without Worry - CurryWithoutWorry.org
Delancey Street Foundation - DelanceyStreetFoundation.org
Disability Rights Advocates - DRALegal.org
Dolores Street Community Services - DSCS.org
DRCNet Foundation - StoptheDrugWar.org
Drug Policy Alliance - DrugPolicy.org
Emerge California - CA.EmergeAmerica.org
Episcopal Community Services - ECS-SF.org
Equality California - EQCA.org
Equality Federation - EqualityFederation.org
Equal Justice Initiative - EJI.org
Equal Rights Advocates - EqualRights.org
Excelsior Action Group - EAGSF.org
Excelsior District Improvement Association - ExcelsiorSF.org
FACES SF - FacesSF.org
Family House - FamilyHouseInc.org
Freedom for Immigrants - FreedomforImmigrants.org
Give2SF COVID-19 Response and Recovery Fund - SF.gov/Give-City-Respond-COVID-19
Glide Foundation - Glide.org
Hamilton Families - HamiltonFamilies.org
Historically Black Colleges and Universities Venture Capitalists - HBCU.vc
Housing Rights Committee of San Francisco - HRCSF.org
Human Rights Campaign - HRC.org
Hunters Point Family - HuntersPointFamily.org
JCYC College Access Programs - JCYCCollegeAccess.org
Jobs with Justice - JWJ.org
Joyful Heart Foundation - JoyfulHeartFoundation.org
Kiva - Kiva.org
La Cocina - LaCocinaSF.org
Latino Community Foundation - LatinoCF.org
Lavender Youth Recreation and Information Center - LYRIC.org
Law Enforcement Action Partnership - LawEnforcementActionPartnership.org
Lawyers' Committee for Civil Rights of the San Francisco Bay Area - LCCR.com
Legal Services for Prisoners with Children - PrisonersWithChildren.org
LYRIC Center for LGBTQQ Youth - LYRIC.org
Maitri - MaitriSF.org
Marijuana Policy Project - MPP.org
Meals on Wheels - MOWSF.org
Mission Economic Development Agency - MEDASF.org
Multidisciplinary Association for Psychedelic Studies - MAPS.org
My Brother's Keeper Alliance - Obama.org/MBKA
NAACP Legal Defense and Educational Fund - NAACPLDF.org
National Employment Law Group - NELP.org
National Lawyers Guild, S.F. Bay Area Chapter - NLGSF.org
No Kid Hungry - NoKidHungry.org
One Brick - OneBrick.org
Organic Cannabis Association - OrganicCA.org
Prisoner Reentry Network - PrisonerReentryNetwork.org
Project Open Hand - OpenHand.org
Raphael House - RafaelHouse.org
Rebuilding Together San Francisco - RebuildingTogetherSF.org
Rock Paper Scissors Collective - RPSCollective.org
San Francisco AIDS Foundation - SFAF.org
San Francisco City Impact - SFCityImpact.com
San Francisco Interfaith Council - SFInterfaithCouncil.org
San Francisco Night Ministry - SFNightMinistry.org
San Francisco Tenants Union - SFTU.org
San Francisco SafeHouse - SFSafeHouse.org
Save The Bay - SaveSFBay.org
SCRAP - Scrap-SF.org
SF LGBT Center - SFCenter.org
SF Marin Food Bank - SFMFoodBank.org
SF Playhouse - SFPlayhouse.org
SF Safehouse - SFSafehouse.org
Shanti Project - Shanti.org
Sierra Club Foundation: SierraClubFoundation.org
Southern Poverty Law Center - SPLCenter.org
St. Anthony's - StAnthonySF.org
Stern Grove Festival - SternGrove.org
Students for Sensible Drug Policy - SSDP.org
Summer Search - SummerSearch.org
Supernova Women - SupernovaWomen.Wordpress.com
The Bail Project - BailProject.org
The Dream Corps - TheDreamCorps.org
The Greenlining Institute - Greenlining.org
The Hood Incubator - HoodIncubator.org
The Innocence Project - InnocenceProject.org
The San Francisco Foundation - SFF.org
The Women's Building - WomensBuilding.org
TGI Justice - TGIJP.org
United Playaz - UnitedPlayaz.org
United Way Bay Area COVID-19 Community Relief Fund - UWBA.org/COVID19Fund
Welcome Home Project
Western Regional Advocacy Project - WRAPHome.org
Willie Brown Institute - WLBInstitute.org
Young Women's Freedom Center - YoungWomenFree.org
Information About Cannabis Retailers
When properly permitted, regulated and operated, cannabis retailers are a positive part of a community. They will generate dozens of new jobs for local residents and create business opportunities for nearby shops and neighborhood cafes.
Our History
TGC opened our doors in 2004, first in Noe Valley. Instantly we were known for our professional, member-centric operation style. TGC followed the mantra "members first," a mantra that has since been used by many other organizations entering the cannabis industry. TGC broke the mold in 2006 by temporarily morphing into a delivery service. On June 15, 2013, TGC finally opened our current storefront at 4218 Mission Street in the Excelsior District of San Francisco. It took over six years to find a location and get the storefront up and running, but with the support of our valued members and the neighboring community, we finally opened our doors. As of January 6, 2018, The Green Cross holds local and state licenses to sell cannabis for both medical and adult use. Today, after over 15 years, TGC still offers many strains, cannabis-infused edibles, and smoking alternatives with friendly service and low prices.
Our Values
Our top priority is to provide members with high-quality cannabis at the low prices they've come to expect from us. It is important to TGC to offer our members a comfortable and accessible place to come purchase cannabis and cannabis-infused products from professional and courteous staff.
TGC has become known as an exemplar in community and outreach services by offering member consulting and compassionate care services that go above and beyond traditional dispensary services, showing the importance of cannabis not only to our members, but to the community and the local government as well.
A primary goal of TGC is to promote social equity, including improving the social and economic conditions of our neighborhood, while providing living wages to residents of the surrounding area. At our storefront at 4218 Mission Street, we take pride in providing employment opportunities to talented individuals from diverse backgrounds, including many neighborhood residents. TGC participates in the SF Cannabis Equity Program, which seeks to support people harmed by the War On Drugs, including business owners and job candidates; our Equity Plan is published here.
Neighborhood safety is of the utmost importance to TGC. Our security personnel monitor the block during business hours, making sure members are respectful of the surrounding area. Loitering, double parking, littering, and smoking nearby are not permitted. Mobile personnel monitor the neighborhood during peak hours and respond to neighbor calls, enforcing our safety protocol and ensuring members are following our rules and local law. At our expense, TGC acquired the green zone parking spaces in front of our storefront, allowing members to park for a maximum of 10 minutes at a time. In addition, TGC offers special member parking at the lot across the street at 4249 Mission Street. Moreover, TGC has joined various neighborhood associations to help improve our local district.
TGC strives to be a valuable asset to the surrounding neighborhood and maintain a welcoming and safe environment for neighbors, local businesses, and members alike. It was a lengthy process to open our storefront, but we couldn't be more thrilled with the final product. We hope you will stop by and visit us soon.
Our Founder
Alabama native Kevin Reed is the President of The Green Cross. He moved to San Francisco from Mobile, Alabama in 1999 (following the passage of Proposition 215) after a car accident left him with serious chronic hip and back pain. In San Francisco, Kevin soon discovered the health benefits of cannabis for treating this persistent pain. At that time, purchasing medical cannabis through local dispensaries was extremely expensive, so Kevin began growing cannabis for himself in his private residence. Soon, Kevin had an unpleasant encounter with local law enforcement that led him to mistrust the system. Since 2004, this has motivated his cannabis activism, fighting for the rights of patients and users throughout San Francisco and California.
In 2005-2006, Kevin partnered with other medical cannabis dispensary operators, patients, and allies to advocate for the best possible cannabis legislation for the City of San Francisco. Kevin served on the San Francisco’s Medical Cannabis Task Force from 2010-2012, and on the Cannabis State Legalization Task Force from 2016-2018, continuing to fight for cannabis affordability and access throughout the Bay Area, all while lobbying the San Francisco Board of Supervisors for better local laws.
All of Kevin’s experiences have greatly contributed to the success of The Green Cross over the years, and played an important role in the organization’s underlying mission to put members at the forefront of everything we do.
Organizations We Support
AIDS Walk San Francisco - SF.AIDSWalk.net
American Civil Liberties Union - ACLU.org
American Red Cross - RedCross.org
Americans for Safe Access - SafeAccessNow.org
American Herbal Products Association - AHPA.org
At the Crossroads - AtTheCrossroads.org
Bay Area Legal Aid - BayLegal.org
Bayview Hunter's Point Foundation for Community Improvement - BayviewCI.org
Black Futures Lab - BlackFuturesLab.org
Black and Pink - BlackAndPink.org
Black Lives Matter - BlackLivesMatter.com
Boys and Girls Clubs of San Francisco - KidsClub.org
CAIR California - CA.CAIR.com/SFBA/
California Coalition for Women Prisoners - WomenPrisoners.org
California NORML - CANorml.org
Californians United for a Responsible Budget - CurbPrisonSpending.org
Court Appointed Special Advocates for Children - SFCASA.org
Chicana / Latina Foundation - ChicanaLatina.org
City of Dreams - CityOfDreams.org
Coalition on Homelessness SF - COHSF.org
Code for America - CodeforAmerica.org
Code Tenderloin - CodeTenderloin.org
Coleman Advocates for Children and Youth - ColemanAdvocates.org
College Track - CollegeTrack.org
Color of Change - ColorOfChange.org
Community Living Campaign - SFCommunityLiving.org
Community United Against Violence - CUAV.org
Community Works - CommunityWorksWest.org
Critical Resistance - CriticalResistance.org
Curry Without Worry - CurryWithoutWorry.org
Delancey Street Foundation - DelanceyStreetFoundation.org
Disability Rights Advocates - DRALegal.org
Dolores Street Community Services - DSCS.org
DRCNet Foundation - StoptheDrugWar.org
Drug Policy Alliance - DrugPolicy.org
Emerge California - CA.EmergeAmerica.org
Episcopal Community Services - ECS-SF.org
Equality California - EQCA.org
Equality Federation - EqualityFederation.org
Equal Justice Initiative - EJI.org
Equal Rights Advocates - EqualRights.org
Excelsior Action Group - EAGSF.org
Excelsior District Improvement Association - ExcelsiorSF.org
FACES SF - FacesSF.org
Family House - FamilyHouseInc.org
Freedom for Immigrants - FreedomforImmigrants.org
Give2SF COVID-19 Response and Recovery Fund - SF.gov/Give-City-Respond-COVID-19
Glide Foundation - Glide.org
Hamilton Families - HamiltonFamilies.org
Historically Black Colleges and Universities Venture Capitalists - HBCU.vc
Housing Rights Committee of San Francisco - HRCSF.org
Human Rights Campaign - HRC.org
Hunters Point Family - HuntersPointFamily.org
JCYC College Access Programs - JCYCCollegeAccess.org
Jobs with Justice - JWJ.org
Joyful Heart Foundation - JoyfulHeartFoundation.org
Kiva - Kiva.org
La Cocina - LaCocinaSF.org
Latino Community Foundation - LatinoCF.org
Lavender Youth Recreation and Information Center - LYRIC.org
Law Enforcement Action Partnership - LawEnforcementActionPartnership.org
Lawyers' Committee for Civil Rights of the San Francisco Bay Area - LCCR.com
Legal Services for Prisoners with Children - PrisonersWithChildren.org
LYRIC Center for LGBTQQ Youth - LYRIC.org
Maitri - MaitriSF.org
Marijuana Policy Project - MPP.org
Meals on Wheels - MOWSF.org
Mission Economic Development Agency - MEDASF.org
Multidisciplinary Association for Psychedelic Studies - MAPS.org
My Brother's Keeper Alliance - Obama.org/MBKA
NAACP Legal Defense and Educational Fund - NAACPLDF.org
National Employment Law Group - NELP.org
National Lawyers Guild, S.F. Bay Area Chapter - NLGSF.org
No Kid Hungry - NoKidHungry.org
One Brick - OneBrick.org
Organic Cannabis Association - OrganicCA.org
Prisoner Reentry Network - PrisonerReentryNetwork.org
Project Open Hand - OpenHand.org
Raphael House - RafaelHouse.org
Rebuilding Together San Francisco - RebuildingTogetherSF.org
Rock Paper Scissors Collective - RPSCollective.org
San Francisco AIDS Foundation - SFAF.org
San Francisco City Impact - SFCityImpact.com
San Francisco Interfaith Council - SFInterfaithCouncil.org
San Francisco Night Ministry - SFNightMinistry.org
San Francisco Tenants Union - SFTU.org
San Francisco SafeHouse - SFSafeHouse.org
Save The Bay - SaveSFBay.org
SCRAP - Scrap-SF.org
SF LGBT Center - SFCenter.org
SF Marin Food Bank - SFMFoodBank.org
SF Playhouse - SFPlayhouse.org
SF Safehouse - SFSafehouse.org
Shanti Project - Shanti.org
Sierra Club Foundation: SierraClubFoundation.org
Southern Poverty Law Center - SPLCenter.org
St. Anthony's - StAnthonySF.org
Stern Grove Festival - SternGrove.org
Students for Sensible Drug Policy - SSDP.org
Summer Search - SummerSearch.org
Supernova Women - SupernovaWomen.Wordpress.com
The Bail Project - BailProject.org
The Dream Corps - TheDreamCorps.org
The Greenlining Institute - Greenlining.org
The Hood Incubator - HoodIncubator.org
The Innocence Project - InnocenceProject.org
The San Francisco Foundation - SFF.org
The Women's Building - WomensBuilding.org
TGI Justice - TGIJP.org
United Playaz - UnitedPlayaz.org
United Way Bay Area COVID-19 Community Relief Fund - UWBA.org/COVID19Fund
Welcome Home Project
Western Regional Advocacy Project - WRAPHome.org
Willie Brown Institute - WLBInstitute.org
Young Women's Freedom Center - YoungWomenFree.org
Information About Cannabis Retailers
When properly permitted, regulated and operated, cannabis retailers are a positive part of a community. They will generate dozens of new jobs for local residents and create business opportunities for nearby shops and neighborhood cafes.
| what_is_a_cannabis_retailer.pdf |
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